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Merton, Robert King, 1910-2003

Mass persuasion : The social psychology of a war bond drive / By Robert k. merton with the assistance of marjorie fiske and alberta Curtis - xiii - Publications of the Bureau of Applied Social Research, Columbia University .

Subjects--Topical Terms:
Publicidad
Bonos--Estados Unidos
Guerra Mundial, 1939-1945--Finanzas--Estados Unidos

LC Class. No.: HJ8119 / M4