Handbook of consumer motivations; the psychology of the world of objects. /
Dichter, Ernest 1907,
Handbook of consumer motivations; the psychology of the world of objects. / Drawings by Robert glaisek - xvi, 486 páginas - McGraw-Hill series in marketing and advertising .
Investigación motivacional (Mercadotecnia)
HF5415.3 / D5
Handbook of consumer motivations; the psychology of the world of objects. / Drawings by Robert glaisek - xvi, 486 páginas - McGraw-Hill series in marketing and advertising .
Investigación motivacional (Mercadotecnia)
HF5415.3 / D5