Ellwood, Iain, <br/><br/>
The essential brand book :  over 100 techniques to increase brand value / 
Iain Ellwood 
 - 2nd ed. 
 - xi, 321 páginas :  ilustraciones 
<br/><br/><label>ISBN: </label>0749438630 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Productos de marca<br/>Administración de productos
<br/><br/><label>LC Class. No.: </label>HD69.B7  / E55 2002 
<br/><br/><label>Dewey Class. No.: </label>658.827