Merton, Robert King,  1910-2003 <br/><br/>
Mass persuasion :  The social psychology of a war bond drive / 
By Robert k. merton with the assistance of marjorie fiske and alberta Curtis 
 - xiii 
 - Publications of the Bureau of Applied Social Research, Columbia University .
<br/><br/><label>Subjects--Topical Terms: </label><br/>Publicidad<br/>Bonos--Estados Unidos<br/>Guerra Mundial, 1939-1945--Finanzas--Estados Unidos
<br/><br/><label>LC Class. No.: </label>HJ8119  / M4