TY  - BOOK
AU  - Merton,Robert King
AU  - Cuttis, Alberta
AU  - Fiske, Marjorie
TI  - Mass persuasion: The social psychology of a war bond drive 
T2  - Publications of the Bureau of Applied Social Research, Columbia University
AV  - HJ8119 M4
PY  - 1946///
CY  - New York
PB  - Harper
KW  - Publicidad
KW  - Bonos
KW  - Estados Unidos
KW  - Guerra Mundial, 1939-1945
KW  - Finanzas
ER  -