TY  - BOOK
AU  - Dichter, Ernest
TI  - Handbook of consumer motivations; the psychology of the world of objects.
T2  - McGraw-Hill series in marketing and advertising
AV  - HF5415.3 D5
PY  - 1964///
CY  - New York
PB  - McGraw-Hill
KW  - Investigación motivacional (Mercadotecnia)
ER  -