por Kotler, Philip [autor] | Escalona García, Roberto Luis [traductor].
por Armstrong, Gary [autor] | Kotler, Philip [autor] | Kotler, Philip. Marketing an introduction | Mues Zepeda, Astrid María [traductor].
por Kotler, Philip [autor] | Armstrong, Gary(Gary M.) [autor] | Pineda Ayala, Leticia Esther [traductor] | Kotler, Philip. Principles of marketing.
por Kotler, Philip [autor] | Armstrong, Gary M [autor] | Moreno López, Yago [traductor].