| 000 | 00860nam a2200277zi 4500 | ||
|---|---|---|---|
| 005 | 20210324103837.0 | ||
| 008 | 000407c19981998mx a 000 0 spa d | ||
| 020 | _a968752944X | ||
| 035 | _aMX001000835428 | ||
| 041 | _aENG | ||
| 050 | 4 |
_aHF5415 _bL34318 |
|
| 100 | 1 |
_aLamb, Charles W. _eautor |
|
| 240 | 1 | 0 |
_aMarketing. _lEspañol |
| 245 | 1 | 0 |
_aMarketing / _cCharles W. Lamb, Joseph F. Hair, Carl McDaniel |
| 264 | 1 |
_aMéxico : _bInternational Thomson, _cc1998 |
|
| 300 |
_a691 páginas : _bilustraciones |
||
| 500 | _aTraduccion de: Marketing. 4th ed. | ||
| 650 | 4 | _aMercadotecnia | |
| 650 | 4 |
_aMercadotecnia _xAdministración |
|
| 700 | 1 |
_aHair, Joseph F., _eautor |
|
| 700 | 1 |
_aMcDaniel, Carl D., _eautor |
|
| 336 |
_atexto _2rdacontent |
||
| 337 |
_asin medio _2rdamedia |
||
| 338 |
_avolumen _2rdacarrier |
||
| 999 |
_c18821 _d18821 |
||