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| 041 | _aENG | ||
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_aHF5415.13 _bK6718 2000 |
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| 100 | 1 |
_aKotler, Philip _eautor |
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| 240 | 1 | 0 |
_aMarketing management. _lEspañol |
| 245 | 1 | 0 |
_aDireccion de marketing / _cPhilip Kotler ; traduccion Roberto L. Escalona Garcia |
| 250 | _aEd. del milenio | ||
| 264 | 1 |
_aMéxico : _bPearson Educación, _c2001 |
|
| 300 |
_a739 páginas : _bilustraciones |
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| 500 | _aTraduccion de: Marketing management : analysis, planning, implementation, and control | ||
| 650 | 0 |
_aMercadotecnia _xAdministración |
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| 700 | 1 |
_aEscalona García, Roberto Luis, _etraductor |
|
| 336 |
_atexto _2rdacontent |
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| 337 |
_asin medio _2rdamedia |
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| 338 |
_avolumen _2rdacarrier |
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_c20828 _d20828 |
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