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_aspa _heng |
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_aHF5415.2 _bM3318 2005 |
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_aMcDaniel, Carl D. _eautor |
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_aMarketing research. _lEspañol |
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_aInvestigación de mercados / _cCarl McDaniel, Roger Gates ; traducción, Guadalupe Meza Staines |
| 250 | _a6a ed. | ||
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_aMéxico, D.F. : _bThomson, _cc2005 |
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_a617 páginas : _bilustraciones |
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| 500 | _aTraducción de: Marketing research. 6th ed. | ||
| 650 | 4 | _aInvestigación de mercado | |
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_aGates, Roger H., _d1942- , _eautor |
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_aMeza Staines, Guadalupe, _etraductor |
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_atexto _2rdacontent |
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_asin medio _2rdamedia |
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