| 000 | 00891nam a2200253zi 4500 | ||
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| 005 | 20210324104321.0 | ||
| 008 | 150911s2015 mx 000 0 spa d | ||
| 020 | _a9786071722690 | ||
| 035 | _aMX001001781223 | ||
| 040 |
_aDLC _bspa _erda _cDLC _dUNAMX |
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| 050 | 4 |
_aHF5822 _bF4518 |
|
| 100 | 1 |
_aFennis, Bob Michaël, _d1968- |
|
| 240 | 1 | 4 |
_aThe psychology of advertising. _lEspañol |
| 245 | 1 | 0 |
_aPsicología de la publicidad / _cBob M. Fennis, Wolfgang Stroebe |
| 264 | 1 |
_aMéxico : _bEditorial Trillas, _c2015 |
|
| 300 |
_a400 páginas : _bilustraciones |
||
| 650 | 4 |
_aPublicidad _xAspectos psicológicos |
|
| 650 | 4 |
_aConsumidores _xActitudes |
|
| 700 | 1 |
_iTraducción de: _aFennis, Bob Michaël, _d1968- . _tThe psychology of advertising |
|
| 700 | 1 |
_aStroebe, Wolfgang, _eautor |
|
| 336 |
_atexto _2rdacontent |
||
| 337 |
_asin medio _2rdamedia |
||
| 999 |
_c26601 _d26601 |
||